The high-quality development of the big health industry is an important measure to improve the overall health quality of the residents, and also a key link in promoting economic transformation and upgrading. It analyzes the opportunities and challenges for high-quality development of the big health industry in the new era. Based on this, the following countermeasures are proposed: establishing regulations and standards (strengthening the formulation and implementation of laws and regulations); increase investment in research and development of technology (increase investment in technology research and innovation); building platforms to cultivate talents (increasing efforts in talent cultivation and introduction); building a cultural brand (creating an Industrial Classic Project Brand IP); strong integration and aggregation of resources (optimizing resource integration and balanced allocation).